Responsibilities

Tasks

• Analyze market research data to improve business decisions or activities
• Assist in product development
• Direct the development and maintenance of an organization’s Internet and intranet sites
• Direct the marketing strategies of establishments
• Direct the team on crucial information they should gather and research
• Establish distribution networks for products and services
• Evaluate communication strategies and programs
• Evaluate the marketing strategies used by establishments
• Hire, train, direct and motivate staff
• Plan and control budget and expenditures
• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
• Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
• Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Maintain and manage digital database
• Consult with clients after sale to provide ongoing support

Supervision

• 3-4 people